THE IMPACT OF SOCIAL MEDIA POLICIES ON CORPORATE IMAGE
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- NGN 3000
Abstract: THE IMPACT OF SOCIAL MEDIA POLICIES ON CORPORATE IMAGE
This study aims to evaluate the impact of social media policies on corporate image. Objectives include identifying key social media policies, assessing their effectiveness, and examining their role in shaping corporate image. A survey design is employed to gather broad-based data from various stakeholders. The sample size, calculated using Taro Yamane's formula, includes 360 respondents, ensuring a 5% margin of error. The research focuses on the retail sector in Lagos, a key area for social media engagement. The reliability coefficient score for the survey instrument is 0.88, indicating high reliability. Findings reveal that well-crafted social media policies significantly enhance corporate image by ensuring consistent and positive online presence. The study recommends that organizations should develop comprehensive social media strategies to manage their online reputation effectively.
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